Agency pitch management

Fair, objective, and easy comparison of agencies

We run more than 20 pitches every year

STARS has experience in carrying out tenders for selection of media agency, advertising agency, PR agency or TV production houses on many European and overseas markets. Of course, the pitch for media agency or the selection of an advertising agency are completely different processes and different is our commitment.

Media agency pitch is extremely demanding process, because it requires a lot of detailed elements for comparison. Guarantees and commitments must endure changing circumstances as the year passes, so templates must be flexible for any scenario. Complete pitch covers not only guarantees for cost&quality, but also precise media contract with certain financial liability and PRF system.

In the case of an advertising agency selection we help not only in the pitch process and the contractual phase, but what is important, we also take very active part in the recommendation of invitees, because there are so many agencies available. This is usually done on the basis of a number of direct (and more important up-to-date!) conversations with their existing clients.

In case of TV production we run pitches for production house selection and also conduct professional negotiations of production costs aimed at client budget optimisation. We are present at the shoots to verify if reality matches signed contracts and costs, we conduct post-production audits and we also deliver trainings on TV production topics.

On request we run agency pitches/tenders on any market in the world.

Tools:
STARS Gateway – our data management system

Tools:
STARS Compariser – our multimedia multi market pitch tool

We have experience in running global agency pitches with our local partners’ vital support.

What we consider to be crucial in the media pitch?

Majority of the media agencies usually have a similar level of negotiated media costs and rebates. What makes them really different is strategic thinking and daily customer service. At the pitch we put emphasis on the analysis of strategic proposals, ways of thinking and their way of doing.

Media costs that media agency has negotiated are often differentiated between their clients. Smart and precise comparison, disenchantment of all stars and disclaimers – that’s our job. But this is not enough, because you still need to assure their delivery, while maximizing the probability of the campaign being aired in line with planned parameters.

Equally important as the two previous elements (strategy and costs) is to select the agency it will be pleasure to work with. That is why we encourage our clients to run additional team assessments, in order to choose a partner with whom they will be working seamlessly.

Simple diagram of the pitch

Recommendation of agencies

Briefing

Assessment of strategic approach

Blind cost comparison

Negotiations of the co-operation terms

Appointing winning agency