Agency pitch management
Fair, objective, and easy comparison of agencies
We run more than 20 pitches every year
STARS has experience in carrying out tenders for selection of media agency, advertising agency, PR agency or TV production houses on many European and overseas markets. Of course, the pitch for media agency or the selection of an advertising agency are completely different processes and different is our commitment.
Media agency pitch is extremely demanding process, because it requires a lot of detailed elements for comparison. Guarantees and commitments must endure changing circumstances as the year passes, so templates must be flexible for any scenario. Complete pitch covers not only guarantees for cost&quality, but also precise media contract with certain financial liability and PRF system.
In the case of an advertising agency selection we help not only in the pitch process and the contractual phase, but what is important, we also take very active part in the recommendation of invitees, because there are so many agencies available. This is usually done on the basis of a number of direct (and more important up-to-date!) conversations with their existing clients.
In case of TV production we run pitches for production house selection and also conduct professional negotiations of production costs aimed at client budget optimisation. We are present at the shoots to verify if reality matches signed contracts and costs, we conduct post-production audits and we also deliver trainings on TV production topics.
On request we run agency pitches/tenders on any market in the world.
STARS Gateway – our data management system
STARS Compariser – our multimedia multi market pitch tool
We have experience in running global agency pitches with our local partners’ vital support.
What we consider to be crucial in the media pitch?
Simple diagram of the pitch
Recommendation of agencies
Assessment of strategic approach
Blind cost comparison
Negotiations of the co-operation terms
Appointing winning agency