Media audit and benchmarking

You will find out if your media agency delivers added value

 

One average media audit takes

20
days
0
paper sheets
95
cups of coffee
7200
Watts of energy

We audit all media

Television

Our flaghship media audit of TV contains a full analysis of the costs  side as well as the quality side of the campaigns and is based on the globally acclaimed Ebiquity methodology called ®The Rack. Cost analysis (benchmark) is run against the price Pool, while quality analysis is carried out on the client selected competitive brands and market background.

Online

The audit of this very complicated medium is a highly detailed and itemized analysis of each separate insertion and media format in the context of both standard and specially negotiated conditions. On top of that, as the only media auditor in Poland, we independently monitor online viewability, as well as we audit programmatic activity and verify technical costs!

Radio

Our Radio audit concentrates mainly on the cost part with additional elements negotiated with media owners.

Print

The audit of Print is a highly detailed and itemized analysis of each separate insertion in the general context of annual budget volume and additionally negotiated conditions.

Cinema

Our Cinema audit covers mainly cost part with additional elements negotiated with media owners.

OOH

The audit of OOH is focused mainly on the cost part with additional elements negotiated with media owners. We are able to cost benchmark OOH networks and part of the special formats.

As the partner of Ebiquity in Poland, we work on the globally acclaimed media audit methodology  ®The Rack. It allows a parallel analysis of media cost achieved vs. precise average price benchmark from our database (called Pool) and campaigns’ quality in multi-dimensional analysis of client defined KPIs.

 

 

 

Television
Online
Radio
Print
Cinema
OOH

 

We have the largest price Pool in Poland!