Media audit and benchmarking

Data based verification with and without pool databases

We audit all media

We partner dozens of local auditors and consultants around the world (Europe, Americas, Middle East, Asia-Pacific) are thus are able to deliver a centralised media audit on a global scale.

Our audits include commitments delivery tracking (called value tracking), pre-buy and post-buy verification as well as cost and quality pool benchmarking.

Part of our partners hold Pool databases, where direct price benchmarking is possible. For all others we use other methods of verifying costs paid.

For quality part of our analysis we verify media campaigns in multi-dimensional analysis on client defined KPIs (data availability pending).

Television

Our flaghship media audit of TV contains a full analysis of the costs  side as well as the quality side of the campaigns. Cost analysis (benchmark) is run against the price Pool, while quality analysis is carried out on the client selected competitive brands and market background.

Online

The audit of this very complicated medium is a highly detailed and itemized analysis of each separate insertion and media format in the context of both standard and specially negotiated conditions. We audit digital IO (direct) and programmatic activity and verify technical costs.

Radio

Our Radio audit concentrates mainly on the cost part with additional elements negotiated with media owners. As the only supplier in the world we can verify actual delivery of radio spots and compare it with planned schedule.

Print

The audit of Print is a highly detailed and itemized analysis of each separate insertion in the general context of annual budget volume and additionally negotiated conditions.

Cinema

Our Cinema audit covers mainly cost part with additional elements negotiated with media owners.

OOH

The audit of OOH is focused mainly on the cost part with additional elements negotiated with media owners. We are able to cost benchmark OOH networks and part of the special formats.

Tools:
STARS €valuator – our value tracking system

Tools:
STARS Pool – our pool software database

Television
Online
Radio
Print
Cinema
OOH

Our pool benchmarking is WFA requirements compliant