Warsaw and New York City, July 8 2019

STARS Enters Into Strategic Partnership with AD/FIN

The Consulting Company will use the ADFIN platform to help marketers with media strategy, measurement and optimizations.

 

Consulting company STARS has inked a strategic partnership agreement with AD/FIN Solutions Inc., the leading data platform for optimizing marketing investments. AD/FIN’s platform centralizes all paid media and performance data across traditional, digital, social, and search channels. This enables brands and their partners to gain full visibility and control of their costs, performance, supply chain, inventory and benchmarks. With real time analysis available to all teams and departments, clients lower costs, reduce waste, and continuously improve performance. STARS will use the AD/FIN platform for executing detailed analyses of media campaigns for its clients. The new partnership is global and will enable collaboration for clients across many industries including CPG, Retail, eCommerce, Telecom, Automotive, Pharmaceuticals and Financial Services. The companies have already been working together at the European audit project for Deutsche Telekom (T-Mobile) as Team Fernglas, and with the new agreement STARS will now be enabling services powered by the AD/FIN platform for its direct clients.

 

About STARS
STARS is the leader of media consulting in Poland and Eastern Europe. The company is a partner of the biggest international media consulting companies: Ebiquity and ID Comms. STARS is a privately held local enterprise.

 

About AD/FIN
AD/FIN’s Media Intelligence Platform is the modern data source for advertisers and agencies. The platform is the single system of record for all paid media spend and performance data, including traditional, social, search and programmatic channels. AD/FIN clients achieve lower costs, reduce waste and continuously improve advertising results. Founded in 2012 and headquartered in New York City, AD/FIN is privately held and backed by leading venture funds including Cantor Ventures and Julserra Ventures, and several angel investors.