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Marketing Mix Modeling (MMM) services involve the quantitative analysis of various marketing and non-marketing KPIs to assess their impact on overall business performance.
MMM helps businesses understand the effectiveness of each marketing component in driving sales and achieving organizational objectives.
Through support in selection of sophisticated MMM services providers and
technologies, STARS helps advertisers to optimize their marketing strategies,
allocate budgets efficiently, and make informed decisions to enhance their ROIs and
marginal ROIs.
The analysis focuses not only on the past, but makes it possible to predict future performance based on multiple budget and competitive scenarios.